In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix. The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign
Tag: Vodafone McLaren Mercedes
Vodafone McLaren’s Button Makes Johnnie Walker Blend
When it comes to celebrating an ongoing, long-term and valued sponsorship, what can be better than toasting the partnership with a wee drop of something special? As part of its ongoing, umbrella “Step Inside the Circuit” global campaign, Johnnie Walker has added a new element (well, a new blend actually) to its Vodafone McLaren… Continue reading Vodafone McLaren’s Button Makes Johnnie Walker Blend
McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone continues to promote its VIP early tickets loyalty programme through its Vodafone McLaren F1 sponsorship rights with humorous comedy double act web films starring drivers Jenson Button & Lewis Hamilton. The latest online viral features the two world champion racers pitch up early, very early if the snow on the ground is… Continue reading McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone’s Live Mini F1 Grand Prix Track Initiative
Another example of how sophisticated tracking technologies and connected data analysis is being used by sponsors to compare consumers and professionals was seen in 2011 with McLaren F1 sponsor Vodafone’s ‘Mini Grand Prix’ initiative. Created by Belgian agency Achtung, the campaign objective was to both raise awareness of its new fast fibre optic… Continue reading Vodafone’s Live Mini F1 Grand Prix Track Initiative
Hugo Boss Competition To Dress McLaren’s Drivers
March 2011 saw Vodafone McLaren Mercedes and Hugo Boss mark their 30-year sponsorship partnership with an online competition, Dress Me For The Finale, where the prize is designing Formula 1 race overalls for Lewis Hamilton and Jenson Button. It’s been three decades since the fashion brand’s logo first appeared on the F1 team’s… Continue reading Hugo Boss Competition To Dress McLaren’s Drivers
