The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes. The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
Tag: Graphic Novel
Vodafone F1 Superhero Drivers In Comic Campaign
In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix. The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign
