The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
Tag: Movie Partnership
Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
The week ahead of the 2019 Randox Health Grand National, The Jockey Club saddled up with Marvel to create the world’s first comic book showcasing British racehorses as superheroes. The initiative was designed to boost the profile of racing’s biggest stars ahead of the sport’s annual Aintree showcase and among the star steeds given… Continue reading Jockey Club Champions Grand National With A Comic That Turns Horses Into Marvel Superheroes
Asics Activates Disney-Pixar Tie-Up In Incredibles 2 Fitness Campaign & Limited Edition Range
Sportswear giant Asics has launched a new fitness focused campaign leveraging its partnership with upcoming Disney-Pixar movie Incredibles 2. The activation, run in harness with The Walt Disney Company and agency Saatchi & Saatchi, is a family fitness campaign that promotes health, the upcoming Pixar film Incredibles 2 and a new range of limited-edition… Continue reading Asics Activates Disney-Pixar Tie-Up In Incredibles 2 Fitness Campaign & Limited Edition Range
Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
Ian Fleming ‘Lives’ in Gillette’s Action-Packed ‘Spectre’ Ad In an attempt to ‘bring out the 007 in you’, Gillette’s action-packed SPECTRE campaign brings Bond author Ian Fleming back to life. The creative approach is inspired by James Bond creator Fleming and the promotional activity uses the author’s owned words as its foundation. … Continue reading Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
Blending its X-Men movie partnership with its major Australian Open Tennis sponsorship (via a campaign led by athlete ambassador Rafael Nadal) sees Kia leverage the current trend for blending multiple property sponsorships within unified activations. The car brand’s campaign around the first tennis major of 2015 is built on the launch of its special… Continue reading Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
Grolsch Green Light District Brighton City Light Takeover
While the appearances from Leona Lewis and a couple of Spice Girls may have ensured that the Dreamworks movie ‘Mr Peabody & Sherman’ sponsorship of London’s 2013 Regent Street Christmas Lights grabbed the PR limelight, arguably more innovative and multi-channel festive city light sponsorship campaign can be found in Brighton in the form… Continue reading Grolsch Green Light District Brighton City Light Takeover
Hobbit Tie-In Sees Smaug Unveiled On AirNZ Aircraft
As part of its multi film tie-up with WETA Workshop, an Air New Zealand plane has been used as the platform to unveil the first full image of The Hobbit’s most anticipated character – Smaug. On 1 December, fans of Sir Peter Jackson’s The Hobbit trilogy have finally got their first 54-metre full body… Continue reading Hobbit Tie-In Sees Smaug Unveiled On AirNZ Aircraft
Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Audi is rolling out a wide range of promotions to leverage its sponsorship of Marvel’s new movie Iron Man 3. A fleet of Audi models features in the film: most notably billionaire inventor Tony Stark (Iron Man) played by Robert Downey Jr drives the all electric Audi R8 e-tron prototype, while is assistant Pepper… Continue reading Audi & Marvel Crowd-Source Iron Man 3 Digital Comic End
Esurance Facebook Fans Vulcanize Via Star Trek Tie-In
Insurer Esurance is offering trekkies and film fans exclusive assets (from behind-the-scenes footage to prizes) as part of its Facebook-led ‘Star Trek Into Darkness partnership with Paramount Pictures. For those who ‘Like’ the financial brand’s Facebook page, a well of Star Trek goodies and titbits is on offer ranging from behind-the-scenes footage to a… Continue reading Esurance Facebook Fans Vulcanize Via Star Trek Tie-In
