KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
Tag: Coupon
Grolsch Green Light District Brighton City Light Takeover
While the appearances from Leona Lewis and a couple of Spice Girls may have ensured that the Dreamworks movie ‘Mr Peabody & Sherman’ sponsorship of London’s 2013 Regent Street Christmas Lights grabbed the PR limelight, arguably more innovative and multi-channel festive city light sponsorship campaign can be found in Brighton in the form… Continue reading Grolsch Green Light District Brighton City Light Takeover
