To leverage the start of the 2022 DP World Tour (the new name for the European Tour) which teed off at the Abu Dhabi HSBC Championship on 20 January, several brand partners launched notable new golf activations such as Hero Motor Corp’s ‘Hero Challenge: One Yard Fairway’ and HSBC’s ‘Player Interviews’ & ‘Future Falcons’ programme.… Continue reading DP World Tour/European Tour Activation Tees Off At Abu Dhabi HSBC Championship With ‘Hero Challenge: The One Yard Fairway’ & HSBC ‘Player Interviews’ & ‘Future Falcons’
Tag: H+K Strategies
Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Leveraging its partnership with Team GB (the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association) as the UK Olympic team’s official apparel supplier for the Olympic and Paralympic Games, Adidas rolled out a film series promoting its team collection called ‘Tokyo Ready’. The series consisted of a set of… Continue reading Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Adidas Spot & Trail Event Launches Eco Futurecraft.Loop Product Range
Late Spring saw Adidas launch a new campaign for its Futurecraft LOOP project fronted by a spearhead spot spanning television and online channels. The lead ‘Made To be Remade‘ commercial takes its lead from the famous Kipling poem ‘If’ and reads: If we can see things for what they are. If we can see… Continue reading Adidas Spot & Trail Event Launches Eco Futurecraft.Loop Product Range
Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding. The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
Ian Fleming ‘Lives’ in Gillette’s Action-Packed ‘Spectre’ Ad In an attempt to ‘bring out the 007 in you’, Gillette’s action-packed SPECTRE campaign brings Bond author Ian Fleming back to life. The creative approach is inspired by James Bond creator Fleming and the promotional activity uses the author’s owned words as its foundation. … Continue reading Gillette’s Action Spot & Style Tweet ‘Bond Moments’ Activate SPECTRE Tie-In
