The initiative began several days ahead of the 2017 Telstra Premiership Season opener with a nostalgic teaser phase revolving around last year’s Grand Final led by a short clip asking ‘Who will make history this year?’. This NRL teaser, launched on 15 February, is a taste of nostalgia from the week leading up to… Continue reading NRL Launches Multi-Phase, Integrated ‘Let’s Make History’ Campaign Ahead Of 2017 Season Opener
Tag: Multi-Phase
Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding. The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
