October saw the NHL launch a new campaign hyping the 2022/3 ice hockey season called ‘The Next Golden Era is Now’ which proposes that there is a new golden era for the sport and leans in to the league’s new young stars and the next generation. The new season promotion, which saw the league… Continue reading NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season
Tag: Youth-focused
MLB Marks 2021 Opening Day With ‘Make It Major’ New Season Youth-Focused Campaign
On 31 March, 24 hours before the start of the new season, Major League Baseball (MLB) debuted its own ‘Make It Major’ campaign spearheaded by a stirring 60-second commercial focusing on the league’s new wave of 20-something stars. The hero spot opens and closes with the San Diego Padres shortstop Fernando Tatis, as well… Continue reading MLB Marks 2021 Opening Day With ‘Make It Major’ New Season Youth-Focused Campaign
NRL Launches Multi-Phase, Integrated ‘Let’s Make History’ Campaign Ahead Of 2017 Season Opener
The initiative began several days ahead of the 2017 Telstra Premiership Season opener with a nostalgic teaser phase revolving around last year’s Grand Final led by a short clip asking ‘Who will make history this year?’. This NRL teaser, launched on 15 February, is a taste of nostalgia from the week leading up to… Continue reading NRL Launches Multi-Phase, Integrated ‘Let’s Make History’ Campaign Ahead Of 2017 Season Opener
Shearer Fronts Barclays Youth-Led EPL ‘Spirit Of The Game’ Experiences
With their focus shifting to young fans (as ‘the future of the game’), Barclays is activating its Premier League (EPL) title sponsorship with a new campaign to give away 8000 tickets and customer-only experiences to kick-start their love affair with football. The initiative is spearheaded by an Alan Shearer fronted TV ad that sees… Continue reading Shearer Fronts Barclays Youth-Led EPL ‘Spirit Of The Game’ Experiences
