MLB Marks 2021 Opening Day With ‘Make It Major’ New Season Youth-Focused Campaign

On 31 March, 24 hours before the start of the new season, Major League Baseball (MLB) debuted its own ‘Make It Major’ campaign spearheaded by a stirring 60-second commercial focusing on the league’s new wave of 20-something stars.   The hero spot opens and closes with the San Diego Padres shortstop Fernando Tatis, as well… Continue reading MLB Marks 2021 Opening Day With ‘Make It Major’ New Season Youth-Focused Campaign

Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign

Adidas promotes its new player partnership with young MLB super star Fernando Tatis Junior via an aggressive, risk-taking, anti-establishment spot which hardly features any footage or imagery of the player at all and champions breaking the game’s traditions and rules.   Instead, the sportswear brand opts to show old school baseball traditionalists discuss why they don’t like the way Tatis… Continue reading Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign