Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’

An October campaign from Turner Sports’ TNT and Bleacher Report leveraged the start of the 2022/3 NHL season by targeting young adults not currently hockey fans with fresh and funny creative suggesting ‘There’s Some Hockey In You’.   The campaign from one of the league’s official USA broadcast partners, created in harness with agency Mojo… Continue reading Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’

Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign

Adidas promotes its new player partnership with young MLB super star Fernando Tatis Junior via an aggressive, risk-taking, anti-establishment spot which hardly features any footage or imagery of the player at all and champions breaking the game’s traditions and rules.   Instead, the sportswear brand opts to show old school baseball traditionalists discuss why they don’t like the way Tatis… Continue reading Adidas Claims ‘Baseball Is Dead’ In Radical Fernando Tatis Jr Fronted #ReadyForChange Campaign