An October campaign from Turner Sports’ TNT and Bleacher Report leveraged the start of the 2022/3 NHL season by targeting young adults not currently hockey fans with fresh and funny creative suggesting ‘There’s Some Hockey In You’. The campaign from one of the league’s official USA broadcast partners, created in harness with agency Mojo… Continue reading Turner Sports/Bleacher Report Promos New NHL Season & Engages Younger Audience Via ‘There’s Some Hockey in You’
Tag: TNT
Grant Hill, Game & Spots Fronts Invesco Integrated ‘Innovation’ Themed NCAA March Madness Activation
The global fund group Invesco leveraged its first year as an official NCAA March Madness partner through an integrated activation programme built around sports-related innovation and fronted by former NBA star Grant Hill. Invesco is the official asset management partner of the NCAA while its Invesco QQQ ETF (QQQ) is the NCAA’s official ETF and… Continue reading Grant Hill, Game & Spots Fronts Invesco Integrated ‘Innovation’ Themed NCAA March Madness Activation
Black Athletes & Artists Led By Lebron Fight Voter Suppression At NBA All-Star Via ‘More Than A Vote’
More Than A Vote, the voting rights organisation launched by a collective of Black athletes and artists included basketball super star LeBron James kicked off its 2021 efforts to combat voter suppression with the launch of a new commercial called ‘More Than A Vote’ during the NBA All-Star Weekend. The 30-second spot, which debuted… Continue reading Black Athletes & Artists Led By Lebron Fight Voter Suppression At NBA All-Star Via ‘More Than A Vote’
