October saw the NHL launch a new campaign hyping the 2022/3 ice hockey season called ‘The Next Golden Era is Now’ which proposes that there is a new golden era for the sport and leans in to the league’s new young stars and the next generation.
The new season promotion, which saw the league partner with agency Highdive, will run throughout the year during NHL game broadcasts across official media partners ESPN, ESPN+, TNT, as well as on the NHL Network in the USA, on Sportsnet in Canada and across digital and social channels.
The campaign launched with a 30-second hero spot premiering on 20 October which opened with a question: “What proof do you need? [to know that this is a special era for the League]”.
The video cuts to highlights of today’s top young NHL stars – including Connor McDavid, Auston Matthews, Cale Makar and Trevor Zegras – performing striking skills and moves which amaze the fans.
“It’s a special time for hockey fans. The speed, skill and creativity of today’s game has never been more entertaining to watch,” said NHL SVP of Marketing and Consumer Insights Casey Hall. “With highlights from Connor McDavid, Auston Matthews, Cale Makar and so many others, the play of the year is happening twice a night. But when you’re right in the middle of an era, it can be hard to recognize just how special it is. We hope this campaign helps all fans appreciate the moment.”
Comment
The NHL’s own campaign follows on from several notable new 2022/3 hockey season campaigns including ESPN’s anthemic ‘That Is Hockey’, sponsor BioSteel’s ‘Hydration Break’ and partner MassMutual’s ‘Baby Skates’.
Leave a comment
You must be logged in to post a comment.