The England & Wales Cricket Board (ECB) continued to focus on engaging younger demographic segments and attracting families to its short-form The Hundred cricket tournament through a joint campaign with broadcaster Sky Sports and the Universal Pictures’ ‘Despicable Me’ film franchise characters ‘The Minions’. Rolling out from 24 June, ahead of summer 2022 second season of… Continue reading ECB Builds Buzz Around The Hundred 2022 Via Film Tie-Up With Universal Pictures’ The Minions
Tag: At-Ground
Be A Shot Maker – OPPO & ICC
In July 2019 Chinese smartphone maker OPPO activated its ICC Cricket World Cup 2019 sponsorship through the global ‘Be A Shot Maker’ campaign which sought to consolidate its position in South Asia and drive awareness in Europe and the Southern Hemisphere, built its brand awareness and launch a new handset and reinforce its camera/photography USP… Continue reading Be A Shot Maker – OPPO & ICC
QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience
Insurance outfit QBE activated its alliance with long-term partner the Sydney Swans of the AFL through an immersive, 360- degree virtual reality AFL match day experience. The new tech, leading edge activation was pitched as the first of its kind. Working with sports and entertainment agencu Octagon Australia, as well as with Rapid… Continue reading QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience
Man City Launch Joint Men’s/Women’s Team ‘Same City Same Passion’ & Merge Digital/Social Platforms
Manchester City Football Club has rolled out a club-wide campaign focused on promoting women’s football called ‘Same City, Same Passion’. The initiative launched in the last week of January, timed to mark four years since the re-launch of the MUFC women’s team and a club statement accompanying the campaign said that despite the rapid… Continue reading Man City Launch Joint Men’s/Women’s Team ‘Same City Same Passion’ & Merge Digital/Social Platforms
KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
