Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign

June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones while driving led by a spot titled ‘Don’t Fly Blind’.   The social, digital and in-stadium campaign, created and produced in harness with agency Gemba, raises… Continue reading Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign

QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience

Insurance outfit QBE activated its alliance with long-term partner the Sydney Swans of the AFL through an immersive, 360- degree virtual reality AFL match day experience.   The new tech, leading edge activation was pitched as the first of its kind.   Working with sports and entertainment agencu Octagon Australia, as well as with Rapid… Continue reading QBE & AFL Side Sydney Swans Launch First-Of-A-Kind ‘Swans360⁰’ VR Fan Match Day Experience