March saw Virgin Media pen a partnership with the British Paralympic Association (BPA) and immediately activate around the 2018 Winter Games through a multi-phase campaign that began with a research-led inspirational strand and then followed up with a ‘Gold Luck’ video. The deal announcement was made just four days before the start of the 2018 Winter Parlaympic… Continue reading Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
Tag: Gold Partner
KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
