To promote the start of new Spanish football season, La Liga Santander tapped short-form video content platform TikTok to promote the 16 August kick off through a global in-app challenge. The campaign enabled TikTok users in 40 countries – with a particularly focus across South east Asia – to take part in the app based challenge… Continue reading La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
Tag: Santander
BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
In the stampede to leverage golf’s biggest bi-annual bonanza, several brands without official Ryder Cup relationships activated around the tournament via other official partnerships. Media sponsorship was, as ever, one popular route. HP, for example, linked up with The Guardian the sponsor its Ryder Cup coverage which included interactive course maps, hole-by-hole expert… Continue reading BA, Santander & HP’s Tangential Sponsorships Leverage Ryder Cup
Button/McLaren’s Santander ‘Secret Santa F1 Surprise’
The culmination of Santander’s ‘Secret Santa’ campaign saw the banking brand leverage its McLaren Mercedes F1 team sponsorship by delivering a fully fuelled surprise to the residents of driver Jensen Button’s home town of Frome. The small Somerset town was expecting its favourite son Button to simply switch on its Christmas lights, but, after… Continue reading Button/McLaren’s Santander ‘Secret Santa F1 Surprise’
