The 101st NFL season isn’t due to kick off until 10 September, but lead sponsor Pepsi began its activation in mid August with a series of new spots created by agency Goodby Silverstein & Partners built around the idea of what it takes to be a great football watcher. The approach is to offer… Continue reading Pepsi’s ‘Made For Football Watching’ Kicks Off NFL Marketing Ahead Of An Uncertain Season
Tag: Pre-Season
Head & Shoulders’ Spot Sees NFL Endorsers Mahomes & Polamalu Argue ‘Offense v Defence’
Weeks ahead of the start of the 2019/20 NFL season, Head & Shoulders has launched a new campaign to debate whether it is offense or defense that wins games. The campaign is fronted by a pair of P&G brand endorsers in the form of former defensive back Troy Polamalu and current quarterback Patrick Mahomes… Continue reading Head & Shoulders’ Spot Sees NFL Endorsers Mahomes & Polamalu Argue ‘Offense v Defence’
La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
To promote the start of new Spanish football season, La Liga Santander tapped short-form video content platform TikTok to promote the 16 August kick off through a global in-app challenge. The campaign enabled TikTok users in 40 countries – with a particularly focus across South east Asia – to take part in the app based challenge… Continue reading La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
Cleveland Browns Beer Sponsor Bud Light Install Free Beer ‘Victory Fridges’ For Fans
When, or should that be if, the NFL’s Cleveland Browns win during the coming 2018/19 NFL season the team’s beer partner has ensured there will be free beer for fans across the city. The season doesn’t start until 6 September, but Bud Light chose mid August to unveil its special ‘Victory Fridges’: bespoke fridges… Continue reading Cleveland Browns Beer Sponsor Bud Light Install Free Beer ‘Victory Fridges’ For Fans
NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season
The league’s new ‘I’m Why’ campaign ahead of the 2017/18 season not only showcases the sport’s swagger and skills, but also aims to link game action to more in-depth stories of the league’s place in people’s lives. ‘I’m Why’, which is part of the NBA’s broader, umbrella ‘This Is Why We Play’ platform (which… Continue reading NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season
New Foot Locker Baller Endorser ‘Fresh / Approved’ Ads Roll Out Ahead Of New NBA Season
NBA partner and sports footwear retailer Foot Locker is rolling new spots in its long running series of player led commercials within its ‘Fresh / Approved’ campaign ahead of the new basketball season. The latest comic commercial stars Golden State Warriors’ Draymond Green, former Chicago Bull great Horace Grant and Michelle Williams of Destiny’s… Continue reading New Foot Locker Baller Endorser ‘Fresh / Approved’ Ads Roll Out Ahead Of New NBA Season
