Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Tag: Draymond Green
Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Nike’s ‘We Play Real’ campaign, by Wieden + Kennedy Portland, launched on 7 March to leverage International Women’s Day 2021 and to promotes levelling the playing field for black female sports and women around the world. The hero spot honours the ‘seemingly magical’ accomplishments of black women by highlighting that their successes are not… Continue reading Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
Spring means marathon season, so April saw Nike Running roll out a comic commercial revolving around shoe therapy and fronted by last year’s New York Marathon winner Shalane Flanagan. The spot is the lead video in a (silly) new Nike series called ‘Shoe Therapy’. The narrative sees Flanagan on her shrink’s couch attempting… Continue reading Comic Nike Running Vaporfly Campaign Stars Flanagan & Waithe (& Other Endorsers) Ahead Of Boston Marathon
New Foot Locker Baller Endorser ‘Fresh / Approved’ Ads Roll Out Ahead Of New NBA Season
NBA partner and sports footwear retailer Foot Locker is rolling new spots in its long running series of player led commercials within its ‘Fresh / Approved’ campaign ahead of the new basketball season. The latest comic commercial stars Golden State Warriors’ Draymond Green, former Chicago Bull great Horace Grant and Michelle Williams of Destiny’s… Continue reading New Foot Locker Baller Endorser ‘Fresh / Approved’ Ads Roll Out Ahead Of New NBA Season
Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
Beats By Dre has packed in a whole lot of Oakland into its new 30-second commercial featuring Golden State Warriors’ star Draymond Green and leveraging interest in the NBA Playoffs In fact, this campaign is partly a mini love letter to the Bay Area (home of the current NBA champs and regular season record… Continue reading Beats Spot Stars Golden State’s Draymond Green & Ambushes NBA Playoffs
