Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Tag: Carmelo Anthony
Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2
Dick’s Sporting Goods partnered with Nike and a team drawn from the Beavertown sportswear giant’s athlete ambassador stable for the US retailer’s biggest marketing partnership to date and the second wave of its ‘Sports Changes Lives’ campaign. Like the first campaign phase, the campaign message is based around how sport changes lives and the… Continue reading Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2
