Dick’s Sporting Goods partnered with Nike and a team drawn from the Beavertown sportswear giant’s athlete ambassador stable for the US retailer’s biggest marketing partnership to date and the second wave of its ‘Sports Changes Lives’ campaign. Like the first campaign phase, the campaign message is based around how sport changes lives and the… Continue reading Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2
Tag: Davante Adams
NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys
NFL sponsor Tide sought to convince superstitious American football fans to finally wash their lucky jerseys in a TV and social media new season activation featuring Las Vegas Raiders wide receiver Davante Adams and several other grid iron stars. Created by agency Saatchi & Saatchi NY and helmed by Division 7 director Kris Belman, the campaign… Continue reading NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys
