An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
Tag: Laundry Detergent
NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys
NFL sponsor Tide sought to convince superstitious American football fans to finally wash their lucky jerseys in a TV and social media new season activation featuring Las Vegas Raiders wide receiver Davante Adams and several other grid iron stars. Created by agency Saatchi & Saatchi NY and helmed by Division 7 director Kris Belman, the campaign… Continue reading NFL Sponsor Tide Enlists Team Of Football Stars To Encourage Fans To Wash Their #LuckyJerseys
Clean Jersey Swap – Tide & NFL
P&G detergent brand Tide promoted its ‘Tide Hygienic Clean’ product and leveraged the US trend for washing clothes more often during the pandemic through a Peyton Manning fronted integrated NFL activation running through September 2020 and February 2021 which kept alive the post-game player jersey swap tradition after it was banned by the league’s special… Continue reading Clean Jersey Swap – Tide & NFL
P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem
The NFL’s official detergent brand Tide is keeping a valued post-game tradition alive – despite the pandemic – through a clean ‘Jersey Swap’ programme. Ahead of its new season kick-off, back in July the NFL announced that opposing teams could not exchange jerseys after games due to related Covid-19 health risks. The long sports… Continue reading P&G Detergent Tide Solves The NFL’s Pandemic Enforced #JerseySwap Problem
Tide NASCAR Ad Leverages Daytona 500 Brand Exposure
Detergent brand Tide has acted fast to make the most of its surprising, high profile exposure at last week’s Daytona 500. In what seemed like a bizarre moment in the race, Fox cameras focused track marshals using Tide laundry detergent to clean the track up after a massive jet dryer explosion mid race.… Continue reading Tide NASCAR Ad Leverages Daytona 500 Brand Exposure
