Nike’s ‘We Play Real’ campaign, by Wieden + Kennedy Portland, launched on 7 March to leverage International Women’s Day 2021 and to promotes levelling the playing field for black female sports and women around the world. The hero spot honours the ‘seemingly magical’ accomplishments of black women by highlighting that their successes are not… Continue reading Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Tag: Kevin Durant
Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears
Launched at the start of the New Year, Unilever deodorant brand Degree rolled out a new US campaign fronted by NBA star Kevin Durant which sought to share some much-needed inspiration to keep moving and start sweating in 2021. Called ‘Tears of Joy’, the hero spot is something of a celebration of sweat: which… Continue reading Degree Deodorant New Year Campaign Sees Kevin Durant Celebrate Happy Tears
NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
Nike’s marketing partnership playbook now regularly features congratulatory campaigns for athlete ambassadors and/or sponsored teams to celebrate milestone victories and leverage consumer passion at its peak. The tactic is built on pre-prepared content (rather than assets created on the fly in real-time) and the formula follows an established pattern: a spearhead spot (typically debuting… Continue reading NIKE PRE-PREPARED CONGRATULATORY CAMPAIGNS Celebrate Endorser Success & Push LIMITED EDITION PRODUCT RANGES
New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Sportswear behemoth Nike is adding its voice to the current values-based brand ad campaign avalanche to promote a universal message of ‘Equality’. The objective of this new ‘Equality’ initiative isn’t just to roll out an ad campaign, but to actually encourage people to take action and take part in programmes that take the fairness… Continue reading New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Stars Surprise Fans In American Family Insurance ‘Signs Of Support’ Stunts
‘Signs Of Support’, a new campaign from American Family Insurance fronted by two megastar athlete ambassadors Kevin Durant and JJ Watts, reverses the usual idea of fan support by turning the sports stars into supporters of individual fans. The late September campaign is based on the fact that millions of people support the dreams… Continue reading Stars Surprise Fans In American Family Insurance ‘Signs Of Support’ Stunts
Kevin Durant’s Lawyer Spoof Acts For Sprint Both On-Court & In-Court
When NBA super star Kevin Durant started tweeting to his nine million followers about going to law school earlier this month eyebrows were raised and it seemed certain something unusual was afoot. think during this @NBAAllStar break I’m going to get my law degree — Kevin Durant (@KDTrey5) February 9, 2015 I’m going… Continue reading Kevin Durant’s Lawyer Spoof Acts For Sprint Both On-Court & In-Court
BBVA #Blindfold (Harden & Durant) Sees NBA Go Global
BBVA, the official bank of the NBA, ushered in the new season with a new campaign, fronted by its global ambassadors Kevin Durant and James Harden, called ‘The Blindfold’. The new work, which aims to both welcome in the 2014/15 season and to celebrate the renewal of BBVA’s partnership with the NBA, takes the… Continue reading BBVA #Blindfold (Harden & Durant) Sees NBA Go Global
