The NBA teamed up with agency Translation on a multi-phase, integrated initiative which spanned the rights-owners brand identity, purpose and positioning to engage a broader, younger and more global fanbase by resetting the league’s image and creating work which invited people to reconnect with the game. The project, which spanned multiple pillars and… Continue reading ‘This Is Why We Play’ Resets The NBA’s Image & Positioning Via Multi-Phase, Multi-Year ‘Hype To Heart’ Brand Platform
Tag: #ThisIsWhyWePlay
NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season
The league’s new ‘I’m Why’ campaign ahead of the 2017/18 season not only showcases the sport’s swagger and skills, but also aims to link game action to more in-depth stories of the league’s place in people’s lives. ‘I’m Why’, which is part of the NBA’s broader, umbrella ‘This Is Why We Play’ platform (which… Continue reading NBA’s ‘I’m Why’ Digs Deeper Into On- & Off-Court Personal Stories To Promote New Season
Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs
As the playoffs get under way in the National Basketball Association (NBA), the league is rolling out a promotional push with a series of spots led by hoops’ legends in an extension of its season-long ‘This Is Why We Play’ global marketing platform. To fire up fan interest in the knock-out stages of the… Continue reading Pippen & Shaq Front NBA’s #This Is Why We Play’ Promotional Push To Fire Up Fans For Playoffs
NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
The NBA gears up for the new season with a fresh multi-media campaign – ‘This Is Why We Play’ – uniting current super stars, legendary players, big name coaches, fans and schoolyard ballers to target both core and casual fans and capture the emotions behind basketball’s universal appeal. Launched two weeks ahead of the… Continue reading NBA’s New Season #ThisIsWhyWePlay Global Work Targets New Fans
