German sportswear brand Puma activated its new Cécifoot (Blind Football) B1 Team France sponsorship through a new campaign led by a hero spot called ‘Power Of Instinct’. The campaign, created in harness with agency La Fourmi, seeks to both boost support for blind football in general and the French team in particular whilst simultaneously driving… Continue reading Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
Tag: Raphael Varane
Kane, Kroos, Varane, Roberto & Falcao Front Hugo Boss Eau De Parfum ‘Unite To Celebrate’
Hugo Boss leverages spiking soccer interest around UEFA Euro 2020 (and Copa América) with a ‘Unite to Celebrate’ campaign that celebrates being ‘united’ and which is fronted by a strong line-up of football talent in Harry Kane, Toni Kroos, Raphael Varane, Sergi Roberto and Radamel Falcao. The TV, print and digital campaign, which primarily… Continue reading Kane, Kroos, Varane, Roberto & Falcao Front Hugo Boss Eau De Parfum ‘Unite To Celebrate’
