London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop

The London Lions, a British professional basketball team based in Stratford (East London) and who compete in the British Basketball League, partnered with French based football team Red Star FC’s Youth Academy for a cross channel jersey design workshop carried out with Hard in the Paint Founder Jermaine Bates.   The alliance between the London… Continue reading London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop

Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship

German sportswear brand Puma activated its new Cécifoot (Blind Football) B1 Team France sponsorship through a new campaign led by a hero spot called ‘Power Of Instinct’.   The campaign, created in harness with agency La Fourmi, seeks to both boost support for blind football in general and the French team in particular whilst simultaneously driving… Continue reading Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship