Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch. The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
Tag: Harry Kane
Kane, Kroos, Varane, Roberto & Falcao Front Hugo Boss Eau De Parfum ‘Unite To Celebrate’
Hugo Boss leverages spiking soccer interest around UEFA Euro 2020 (and Copa América) with a ‘Unite to Celebrate’ campaign that celebrates being ‘united’ and which is fronted by a strong line-up of football talent in Harry Kane, Toni Kroos, Raphael Varane, Sergi Roberto and Radamel Falcao. The TV, print and digital campaign, which primarily… Continue reading Kane, Kroos, Varane, Roberto & Falcao Front Hugo Boss Eau De Parfum ‘Unite To Celebrate’
UEFA’s Flagship ‘Football Back Together’ Euro 2020 Film Reconnects Countries, Players & Fans
UEFA’s own flagship television commercial for this summer’s UEFA Euro 2020, released on 14 June, sought to bring football and fans back together and to connect the continent’s soccer stars with supporters. Produced by Shoot the Company, a long-standing partner of European football’s governing body, the European football governing body created the video to… Continue reading UEFA’s Flagship ‘Football Back Together’ Euro 2020 Film Reconnects Countries, Players & Fans
TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players. Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola promoted its Zero Sugar product through a new strand of its new ‘Home End’ Premier League Season activation built around a series of social spots starring player ambassadors Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain surprising deserving fans by turning up on their doorsteps out of the blue with a special ‘Watch From Home’… Continue reading Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola Leverages EPL Partnership Via Pandemic-Influenced ‘Make Your Home The Home End’
Ahead of the start of the 20/21 season, 21 August saw Premier League partner Coca-Cola launch a new campaign informed by the fact that the season will again start behind-closed-doors and which encourages supporters to turn their homes into their club’s ‘home end’. The campaign is fronted by a fresh line up of Coke player ambassadors… Continue reading Coca-Cola Leverages EPL Partnership Via Pandemic-Influenced ‘Make Your Home The Home End’
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Kane Teams Up With Harry’s Razors For UK #IAmNotAfraid To Offer A Masculine Alternative To Gillette
Late February saw the launch of a new UK campaign from Harry’s Razors fronted by Tottenham Hotspur striker and England captain Harry Kane that offers both name synergy and a fresh perspective on masculinity compared to January’s much discussed Gillette spot. The campaign, initially teased on Kane’s own social platforms, View this post on… Continue reading Kane Teams Up With Harry’s Razors For UK #IAmNotAfraid To Offer A Masculine Alternative To Gillette
Nike Football’s ‘Phantoms of London’ Campaign Stars Ronnell Humes & The New Tottenham Hotspur Stadium
Mid January saw Nike launch a new UK campaign for the latest iteration of its Phantom football boot that features both Tottenham Hotspur Ladies’ Ronnell Humes, the club’s England striker Harry Kane and its new (as yet unopened) stadium. Running under the London thread of Nike’s umbrella key city focus strategy, the campaign’s hero… Continue reading Nike Football’s ‘Phantoms of London’ Campaign Stars Ronnell Humes & The New Tottenham Hotspur Stadium
Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
Led by “RonalDO & RonalDON’T”, Nike is deploying a series of endorser-focused, event-specific responsive ‘Believe…Featuring’ micro-campaigns leveraging player specific Russia 2018 on-pitch actions. The social phase combines animated content recreating career defining on-pitch events with matching interview pieces with the player discussing their approach to these key pressure moments. This strand of the… Continue reading Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
BeatsBy Fre teamed up with media partner Sky Media and athlete ambassador Anthony Joshua for a campaign, called ‘AJ Fight Of The Century’, based around exclusive training and pre-fight locker room live footage. This week long campaign, developed in harness with agency Havas S&E, PMG & Anomaly, ran in the days immediately before the… Continue reading Beats #BeHeard ‘AJ Fight Of The Century’ Leverages Joshua vs Klitschko World Heavyweight Title Fight
England Footballers Foundation & Bobby Moore Fund Link On Player Led #MooreToKnow Campaign
On 24 February 1993, England’s World Cup winning captain Bobby Moore lost his battle with bowel cancer at the age of just 51 and leveraging this anniversary several star English footballers are fronting a joint cause campaign between the England Footballers Foundation and the Bobby Moore Fund for Cancer Research called #MooreTooKnow. A number… Continue reading England Footballers Foundation & Bobby Moore Fund Link On Player Led #MooreToKnow Campaign
