UEFA’s own flagship television commercial for this summer’s UEFA Euro 2020, released on 14 June, sought to bring football and fans back together and to connect the continent’s soccer stars with supporters.
Produced by Shoot the Company, a long-standing partner of European football’s governing body, the European football governing body created the video to mark the rescheduled tournament and to remember the fans who will not be able to attend games at the competition.
The spot features a strong team of some of the best European players – including Harry Kane, Paul Pogba, Gini Wijnaldum and Bruno Fernandes – who are ‘united’ on screen with the fans.
The flagship Euro 2020 film continues a five-year relationship between Shoot and UEFA.
Tom Hillier, co-founder of Shoot the Company said: “As a long-term, trusted partner of UEFA, it’s been a real pleasure to deliver the flagship television commercial for the Euros. After such a testing time for the football family across Europe, it’s great that we can all enjoy international tournament football again and having Shoot the Company at the heart of a narrative that brings the fans and players back together again after so long apart is really special.”
The flagship film followed on from the governing body’s other tournament related video work which ranged from the official ‘Intro’ spot, plus a ‘Meet The Host City’ series and a parallel ‘Meet The Team’ online series and its Equal Game project which saw six of the biggest football talents of this generation – Matthijs de Ligt, João Félix, Pernille Harder, Moise Kean, Paul Pogba and Jadon Sancho – invite all fans to sign for more equality in football. Join the team and the fight against discrimination and racism and sign for an Equal Game on equalgame.com.
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Shoot the Company also created the UEFA feature film ‘Outraged’ earlier in 2021 which tackles discrimination in football, as well as exploring some of the world’s biggest footballers’ attitudes to racism, sexism, homophobia, and refugee inclusion, while discussing what else can be done to eradicate hate from the game.
The year-long delayed UEFA Euro 2020 tournament is taking place in front of reduced capacity crowds in 11 different locations across the continent between 10 June and 11 July.
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