Ahead of the start of the 20/21 season, 21 August saw Premier League partner Coca-Cola launch a new campaign informed by the fact that the season will again start behind-closed-doors and which encourages supporters to turn their homes into their club’s ‘home end’. The campaign is fronted by a fresh line up of Coke player ambassadors… Continue reading Coca-Cola Leverages EPL Partnership Via Pandemic-Influenced ‘Make Your Home The Home End’
Tag: Coke
Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
Mid June saw Coca-Cola India launch its core Cricket World Cup campaign, ‘12th Man’, which reflects fans’ intense desire to see India lift the trophy ‘12th Man’ is inspired by fan emotion and revolves around the simple idea that to be part of the team, you don’t need to be in the team. … Continue reading Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
COCA-COLA’S GENERIC GLOBAL EURO 2016 TICKET GIVEAWAY & BESPOKE HOST NATION CONTENT-LED CAMPAIGN
Coca-Cola seeks to put the fans at the heart of its tournament activation as it gives away thousands of tickets to Euro 2016 in both its host market French campaign and its activation throughout Europe and the rest of the footballing world. Coke is rolling out a distinctly different, innovative, standalone campaign in the… Continue reading COCA-COLA’S GENERIC GLOBAL EURO 2016 TICKET GIVEAWAY & BESPOKE HOST NATION CONTENT-LED CAMPAIGN
Coca-Cola’s ‘My Beat Maker’ Olympic App & Spotify Tie-In
Coca-Cola has launched its Olympics ‘My Beat Maker’ app – a funky, fun mobile device that detects the movements of users’ phones and converts them into music thus enabling users to make their own beats. The music itself is based on the Mark Ronson and Katy B official Coca-Cola London 2012 anthem ‘Anywhere in… Continue reading Coca-Cola’s ‘My Beat Maker’ Olympic App & Spotify Tie-In
Coke’s CSR Super Bowl Virtual Cheers
Coca-Cola tied-in a CSR elements to its Super Bowl ad buy in 2011 in the form of its ‘Coke Cheers’ initiative. The idea is to leverage the popularity and interest in America’s biggest sports day of the year by asking fans to help make a positive difference to their communities via a health and… Continue reading Coke’s CSR Super Bowl Virtual Cheers
