As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans. The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
Tag: In Ground
Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
Mid June saw Coca-Cola India launch its core Cricket World Cup campaign, ‘12th Man’, which reflects fans’ intense desire to see India lift the trophy ‘12th Man’ is inspired by fan emotion and revolves around the simple idea that to be part of the team, you don’t need to be in the team. … Continue reading Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
