As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs. The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season
Tag: Elvis
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
A week ahead of the new football season, UK confectionery giant Cadbury launched a campaign supporting the return of its ‘Match & Win’ Premier League promotion. Launched in early August and fronted by former France and Arsenal legend Thierry Henry, the initiative was developed in partnership with creative agency Elvis. The campaign highlights… Continue reading Cadbury Leverages Premier League Kick-Off With Henry Fronted ‘Match & Win’ Promotion
