Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
Tag: Travis Kelce
NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
US manufacturer and online retailer of aftermarket truck parts RealTruck teamed up with a trio of NFL super stars to honour the player’s veteran hometown heroes by surprising them with a dream truck. Part of a market initiative called ‘The Trucket List’, RealTruck teamed up with agency Tombras for a three-episode giveaway series with… Continue reading NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
Bud Light #KickoffBeers Aids Fans Cover Beer Cost & Celebrate NFL Season Via Ads, Packaging & NFTs
Bud Light, the official beer of the NFL, seeks to bring football fans closer to the game they love through a new season activation called ‘Kickoff Beers’ which spans creative, a refreshed range of limited-edition team packaging and a new NFT project. For NFL fans aged 21+, the ABInBev brand connects the start of… Continue reading Bud Light #KickoffBeers Aids Fans Cover Beer Cost & Celebrate NFL Season Via Ads, Packaging & NFTs
Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
Old Spice continues its tongue-in-cheek approach to men’s grooming marketing with a campaign revolving around NFL rookie Montez Sweat called ‘Official Sweat Defense of the NFL’. This comic campaign, developed in harness with creative agency Wieden + Kennedy Portland, sought to generate irrational controversy surrounding sweat in the NFL by starting a beef with… Continue reading Old Spice & Rookie Montez Sweat Launch ‘Official Sweat Defence Of The NFL’ Campaign
