Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid

Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories.   The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid

NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event

Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans   The NFL has worked like a titan to make the Draft a sports entertainment event to match up to, well, matches, and in recent years it has become the league’s biggest non-football pillar: a three-day blend of sport, razzmatazz,… Continue reading NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event