On 8 March, Sport England’s long-running and award-winning ‘This Girl Can’ initiatives rolled out a new phase in the form of a launching an image library of pictures showing diversity of women being active. The rights-free photographs – which all feature women of all different sizes and ages all being active and playing sport… Continue reading Sport England Expands ‘This Girl Can’ Initiative Via Image Library Launch On International Women’s Day
Tag: #ThisGirlCan
Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories. The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
VicHealth Latest ‘This Girl Can’ Work Led By Everyday Women Of All Ages, Sizes, Cultures & Abilities
With a focus on ‘The Feeling, Not The Scales’, February saw Australia’s VicHealth extend its ongoing ‘This Girl Can’ campaign with fresh creative featuring everyday women of all different ages, cultures, body-shapes and abilities all getting active. The new campaign aims to smash the stereotype that active women have to look a certain way… Continue reading VicHealth Latest ‘This Girl Can’ Work Led By Everyday Women Of All Ages, Sizes, Cultures & Abilities
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure. … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Women’s Tour Title Sponsor Ovo Energy Activates 2019 UK Night Ride Series
The start of July saw OVO Energy, the title sponsor of the OVO Energy Women’s Tour, roll out a campaign promoting the series’ Night Ride Event in London. The activation is spearheaded by a video which features cyclists oedalling through the city streets on a tour of London’s iconic landmarks. This spot… Continue reading Women’s Tour Title Sponsor Ovo Energy Activates 2019 UK Night Ride Series
Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
The end of October saw Sport England launch the third phase of its ongoing and award-winning campaign series ‘This Girl Can’. The creative again juxtaposes fun and empowerment as it addresses the ‘universal awkwardness associated with getting fit’. This third iteration of the multi-platform initiative is spearheaded by a hero film that uses gentle,… Continue reading Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
Sport England is rolling out the next phase of its much admired and highly successful ‘This Girl Can’ campaign with a fresh focus on boosting sports participation amongst specific female demographic groups – particularly teens, mums and women in their 50s and 60s. The initiative’s latest ‘bolder’ activation wave extends the first campaign’s demographic… Continue reading Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
