The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
Tag: Sure
Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities. The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Manchester City Stars Promote Sure Advanced Protection Via Kinetic Double Up Spots
A trio of Manchester City stars – Sergio Agüero, Phil Foden and Ederson Santana de Moraes – front a new set of social spots for Sure promoting the Unilever owned deodorant brand’s newest Advanced Protection product. The players front a campaign, created by sports and entertainment agency CSM and directed by Sticker Studios’ Luke… Continue reading Manchester City Stars Promote Sure Advanced Protection Via Kinetic Double Up Spots
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure. … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Sure Expands Football-Focused #NeverMoreSure Via Southampton FC Pressure Test Social Ad
Deodorant brand sure continues to expand its football-led #NeverMoreSure initiative with the third core phase focusing on Southampton FC and a ‘Sure Pressure Series’. The latest strand of the Unilever brand’s triple-play Premiership partnership programme is led by Episode One of the new ‘Sure Pressure Series’ – shot at Southampton FC’s training ground and… Continue reading Sure Expands Football-Focused #NeverMoreSure Via Southampton FC Pressure Test Social Ad
Hazard, Barkley & Forster Front Sure’s ‘Never More Sure’ Chelsea, Everton & Southampton Sponsorships
Deodorant giant Sure has signed official personal care sponsorships with three Premier League clubs and three player ambassadors – Chelsea (Eden Hazard), Everton (Ross Barkley) and Southampton (Fraser Forster) – and has begun to roll out an associated multi-platform campaign linked by the hashtag #NeverMoreSure. The activity aims to highlight how the teams each… Continue reading Hazard, Barkley & Forster Front Sure’s ‘Never More Sure’ Chelsea, Everton & Southampton Sponsorships
