The last week of November saw HSBC expand its ‘The Remarkables’ online video series telling stories of several inspiring athletes from the HSBC World Rugby Sevens Series and celebrating individuals who are trailblazers and difference-makers. HSBC believes that ‘if you can see it, you can be it’ and the aim and the approach of… Continue reading HSBC Leverages World Rugby 7s Via ‘The Remarkables’ Film Series With Jordan Conroy
Tag: Sevens
Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
The iconic French rugby legend Sébastien Chabal appears alongside his alternative self in a series of comic online films spearheading Marriott Bonvoy’s Hong Kong Sevens activation. The tournament’s official hotel partner teamed up with agency Ogilvy Hong Kong to create a set of online spots (and an ambassador on-pitch appearance) that celebrate the diversity… Continue reading Sébastien Chabal (& Eclectic Alter Ego) Front Fun Marriott Bonvoy’s 2019 HK 7s Sponsorship Activation
HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
To leverage its title sponsorship of the iconic Hong Kong Sevens, early April saw HSBC create a state-of-the-art, high-tech rugby ball and the pass it through the hands of different local businesses – start-ups and innotech – to raise the profile of some of the banks customers. In a campaign developed with Grey Group… Continue reading HSBC Passes Robotic Rugby Ball To Shine Hong Kong Sevens Spotlight On Local Businesses
AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner AIG launched a global campaign starring both the All Blacks and the Black Ferns called ‘Effort Is Effort’ championing commitment, teamwork, diversity and equality. The… Continue reading AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
HSBC’s Fancy Dress ‘Serious Play’ HK 7s Rugby Campaign
On 20 March HSBC launched an integrated campaign called ‘Serious Play’ to bring to life the bank’s sponsorship of the Hong Kong Seven’s rugby tournament. HSBC is the co-title sponsor, along with Cathay Pacific, with the legendary sevens tournament which takes place from 23 to 25 March. Spearheaded by a ‘Serious Play’… Continue reading HSBC’s Fancy Dress ‘Serious Play’ HK 7s Rugby Campaign
