Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) – spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads. The mobile telco’s activation highlights included: A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Tag: Drone
ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy
A day ahead of the start of the Champions Trophy tournament, the International Cricket Council (ICC) and tech partner Intel are rolling out a campaign promoting a set of revolutionary cricket technologies which are being launched during the competition. The 2017 Champions Trophy, held in England and beginning on 1 June, sees the debut… Continue reading ICC & Intel Unveil Revolutionary Cricket Tech (Inc Drones, Sensors & VR) For The Champions Trophy
Carlsberg & F2 Freestylers Kick Off Euro 2016 Work With Best Goal Film Recreations
Carlsberg, the official beer of UEFA Euro 2016, is leveraging its tournament rights through a campaign based around the ideas that the Euros have seen some of the best goals ever scored in soccer. From Van Basten in 1988 and Brolin in 1992, to Shearer in 1996 and Ibrahimovic in 2012 – the competition… Continue reading Carlsberg & F2 Freestylers Kick Off Euro 2016 Work With Best Goal Film Recreations
Pepsi Max Wireless Festival (Fake) ‘Friend Finder’ Drone Spot Goes Viral
According to Wireless sponsor Pepsi Max, more than a third of people lose their phones at festivals which is why the soft drinks giant used the music event to launch its ‘Friend Finder’ – a GPS-enabled blimp that floats over crowds finding and pointing at lost mates. The campaign for this summer concert initiative,… Continue reading Pepsi Max Wireless Festival (Fake) ‘Friend Finder’ Drone Spot Goes Viral
