Heineken kicked off the UEFA Champions League knockout stages in the first week of February with a campaign building on its existing ‘Fresher Football’ marketing platform – which aims to make football more inclusive – called ‘Cheers To The Real Hardcore Fans’ which spans through-the-line content and a ticket competition. The brand’s recent UCL activation… Continue reading Heineken Activates UCL Knock-Out Stages Via #FresherFootball Inclusivity Led ‘Cheers To The Real Hardcore Fans’
Tag: Jill Scott
Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams. Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
England Women’s Team Team Up With Google Cloud For #IAmRemarkable Campaign & Workshop On International Women’s Day
On 8 March, three stars of the England’s Women’s Football Team teamed up with Google Cloud for its #IAmRemarkable International Women’s Day initiative which included a campaign and a workshop and which celebrates ‘the most remarkable person of all – yourself’. Jill Scott, Beth England, and Nikita Parris each paid tribute to a ‘remarkable’… Continue reading England Women’s Team Team Up With Google Cloud For #IAmRemarkable Campaign & Workshop On International Women’s Day
Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
Timed to leverage the restart of the UEFA Champions League, Manchester City technology partner Cisco launched a new campaign, titled ‘Blue Moon’, to promote its sub-brand Webex which revolved around City fans around the world singing the club’s famous anthem. Appropriately, the campaign was produced via Webex technology and launched in late July to… Continue reading Cisco Leverages Man City Partnership To Promote Webex Via ‘Blue Moon’ Anthem Activation
