Frito-Lay, the Official USA Snacks of the FIFA Women’s World Cup, turned some of the world’s leading female footballers into chips to front its multi-channel ‘Get Ready For Greatness’ activation around the Australia/New Zealand 2023 tournament – its largest investment ever in women’s sports. The activation programme aims to build anticipation and excitement in… Continue reading Snack Giant Frito-Lay’s ‘Get Ready For Greatness’ Activates FIFA 2023 Women’s World Cup
Tag: Crystal Dunn
Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand. Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC
A new multi-year shirt sponsorship between TikTok and the Portland Timbers Fc and the Portland Thorns FC was revealed through a series of TikTok videos featuring players from both sides showing off the brand’s logo on their 2021 shirt sleeves. Unveiled on Tuesday 23 February through shirt reveal spots posted exclusively on the club’s… Continue reading TikTok Videos Celebrate Video Creation Platform’s 1st US Soccer Deal With Portland Timbers & Thorns FC
Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
Powerade is showing its support for the US Women’s National Team at France 2019 through a new campaign called ‘Making Of A Champion’ fronted by Crystal Dunn. The campaign leverages the brand’s rights and status as the official sports drink of the US Women’s National Team. The initiative is spearheaded by a hero,… Continue reading Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
