Frito-Lay, the Official USA Snacks of the FIFA Women’s World Cup, turned some of the world’s leading female footballers into chips to front its multi-channel ‘Get Ready For Greatness’ activation around the Australia/New Zealand 2023 tournament – its largest investment ever in women’s sports. The activation programme aims to build anticipation and excitement in… Continue reading Snack Giant Frito-Lay’s ‘Get Ready For Greatness’ Activates FIFA 2023 Women’s World Cup
Tag: Watch Party
Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Dietz & Watson, a US delicatessen food provider based in Philadelphia (Pennsylvania), leveraged spiking NFL Playoff excitement in its home town with the release of a special frank for Philadelphia Eagles fans called ‘The Bird Dog’. The bespoke fan hot dog, which comes ‘with a little extra Philly kick’, consists of either Dietz &… Continue reading Dietz & Watson ‘Bird Dogs’ Offer Philadelphia Eagles Fans Extra Philly Kick During NFL Playoffs
Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’
Brazilian leisure and entertainment brand Betano leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup with an integrated campaign inviting fans to have a flutter at Qatar 2022. The multi-channel blended live action and animation campaign sets out to tell a story of resilience, faith and victory which resembles the attitude, commitment… Continue reading Brazil’s Betano Leverages Qatar 2022 Via Animated Campaign Showing Where ‘Every Success Starts’
Smirnoff ‘No Fan Left Behind’ Super Bowl Activations Spans Alaska Miners Watch Party & Watch Party Kit Contest
NFL sponsor Diageo’s vodka brand Smirnoff is leveraging the tie-up by hosting a Super Bowl LVI watch party for a group of gold miners 100 miles north of Anchorage (Alaska) as the centrepiece of a campaign called ‘No Fan Left Behind’. After commissioning research which found that 2% of UJS football fans are unable… Continue reading Smirnoff ‘No Fan Left Behind’ Super Bowl Activations Spans Alaska Miners Watch Party & Watch Party Kit Contest
MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
Major League Baseball (MLB) leveraged spiking interest around the sport generated by its ‘Field Of Dreams Game’ to reach out to younger demographics by hosting a watch party on streaming platform Twitch and by entering the world of Minecraft with an in-game ‘MLB Home Run Derby’. Inspired by the 1989 movie starring Kevin Costner,… Continue reading MLB Leverages ‘Field Of Dreams Game’ Via Twitch Watch Party & Minecraft Partnership
ESPN+ Teams Up With David Hasselhoff For Comic New Bundesliga Season Promo In USA
Bundesliga International and ESPN+ began teasing the 2021/2022 season with a slightly tongue-in-cheek US promotional campaign featuring David Hasselhoff. Co-developed by a joint Bundesliga Worldwide New York and ESPN+ marketing team, the collaboration aims to drive awareness of the upcoming season and boost platform subscribers. The three-month campaign is spearheaded by a hero… Continue reading ESPN+ Teams Up With David Hasselhoff For Comic New Bundesliga Season Promo In USA
