Finnish beer brand Sinebrychoff leveraged its long-time shirt sponsorship with ice hockey side HIFK by turning the game against local rivals TPS into an orchestral and choral concert experience called ‘Red Classics’. The at-game Red Classics experience, created in harness with agency Hasan & Partners, celebrated the brewer of the Koff brand’s 200th anniversary… Continue reading Finnish Beer Sinebrychoff Hosts HIFK ‘Red Classics’ Orchestral & Choral Hockey Game Experience
