Nike’s ‘Play Less Nice’ Canadian hockey campaign focuses on the country’s competitive side and spans no less than nine slightly different spots: each delivering a single message about sporting manners. This campaign positions Canadians, who are stereotypically known for their cordial politeness and for their repetitive apologies and frequent use of the word ‘sorry’,… Continue reading Nike’s ‘Less Nice’ Hockey Campaign Sees 9 Ads Explore Canadian’s Competitive Characteristics
Tag: #Sorry
Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA
To celebrate its 125th anniversary and drive some pre-Olympic excitement, Canada Basketball is rolling out a campaign called ‘Sorry’ (‘Pardon’ in French versions) that light heartedly mocks the Canadians tendency to apologize even when they’ve done nothing wrong. Led by a flagship TV commercial featuring an array of Canadians (both professional stars and members… Continue reading Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA
