Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA

To celebrate its 125th anniversary and drive some pre-Olympic excitement, Canada Basketball is rolling out a campaign called ‘Sorry’ (‘Pardon’ in French versions) that light heartedly mocks the Canadians tendency to apologize even when they’ve done nothing wrong.   Led by a flagship TV commercial featuring an array of Canadians (both professional stars and members… Continue reading Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA