Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA

To celebrate its 125th anniversary and drive some pre-Olympic excitement, Canada Basketball is rolling out a campaign called ‘Sorry’ (‘Pardon’ in French versions) that light heartedly mocks the Canadians tendency to apologize even when they’ve done nothing wrong.   Led by a flagship TV commercial featuring an array of Canadians (both professional stars and members… Continue reading Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA

Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’

  New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and Steve Nash, as well as Michigan State basketball coach Tom Izzo         The creative idea is to give sports fans an intimate look… Continue reading Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’