JPMorgan Chase, the US Open Tennis Championships main sponsor, is activating around its highly visible old school branding on the new roof over the tournament’s main Arthur Ashe stadium (the world’s largest tennis stadium). The brand logo and name ‘Chase’ now appear in two places on the north and south sections of the retractable… Continue reading Chase’s ‘Master The Open’ Spans Roof Logo, On-site & On-Line Utilities, Streaming & Serena App Ads
Tag: Mobile Apps
Mercedes’ London Fashion Week #StylePitStop Series
Mercedes-Benz is rolling out its latest London Fashion Week initiative with presenter Reggie Yates fronting a four- part ‘Style Pit Stop’ series. Essentially this is a series of documentary- style interviews – each also featuring Yates driving a new Mercedes-Benz – in which celebrities to discuss their own style. Each interview is… Continue reading Mercedes’ London Fashion Week #StylePitStop Series
Orange Fan Apps Spearhead Brand’s Euro 2012 Activation
UEFA Euro 2012 partner Orange has turned to apps to front its biggest sponsorship rights activation to date. Orange is leveraging its official status to try and connect its customers to the tournament and engage potential new customers through digital second screen and mobile experiences. The mobile telecoms brand has launched two free… Continue reading Orange Fan Apps Spearhead Brand’s Euro 2012 Activation
