The winning activation formula at this year’s Grammys was simple – make (native) marketing all about the music. 2016 saw the ‘native’ trend (matching form and function) reach the live awards show stage and four stand-out campaigns that successfully applied the formula were alliances between Recording Academy sponsor Intel and Lady Gaga, fellow partner… Continue reading All About Native Music > Live Music + TV + Experiential & Social = Grammys Success
Tag: The GRAMMYs 2016
Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
For a major Grammys campaign, website design platform Squarespace partnered with singer Leon Bridges – a nominee for Best R&B album and a bona fide customer with a spearhead film. The activation, developed with Austin-based agency Preacher, explores Bridges’ path to fame from washing dishes and playing coffee shops and bar gigs last year… Continue reading Squarespace Launches Long Form Films Telling Leo Bridges Story At Grammys
