In Mid-March Oakley launched the latest chapter of its ‘Be Who You Are’ storytelling campaign which showcases the brand’s latest 2022 Bike Collection and is narrated by Team Oakley ambassador and super star road cyclist Mark Cavendish. The spot highlights the idea that a bicycle is more than just a simple two-wheeled machine, but… Continue reading New Oakley Bike Campaign With Fixie Fit & Moshani Encourages Cyclists To ‘Be Who You Are’
Tag: Mark Cavendish
Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession
Sunglasses and sportswear brand Oakley reassures athletes everywhere that ‘It’s OK’ to fully embrace your sometimes antisocial pursuit of athletic obsessions. The new marketing burst, developed in harness with agency AKQA, was initially teased socially, Sneaking out early…#OneObsessionTuesday, April 24th. pic.twitter.com/RlxRfAQdWV — Oakley (@oakley) April 22, 2018 Sunrise session…#OneObsessionTuesday, April 24th pic.twitter.com/TnLcjYRa47… Continue reading Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession
Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
As Tour de France fever heats up, Oakley is tweaking its ongoing, global, multi-sport ‘One Obsession’ campaign to focus on cycling – with new work rolling out fronted by twin bike ambassadors road racer Mark Cavendish and bike messenger Chas Christanson. A few weeks before Le Tour’s Grand Depart, the Luxottica owned specs brand… Continue reading Oakley’s ‘One Obsession’ Links Bike Trend & Tour To Urge Fans To #LiveYours
Oakley’s You Vs Cavendish Digital Race Challenge
Fans of customised, first person sports films, interactive games and the Tour de France will love Oakley’s new digital campaign which gives players the chance to race against sprint king and green jersey winner Mark Cavendish. ‘You Vs’ is the sunglasses giant’s most innovative piece of cycling activation this summer. It’s a stylish… Continue reading Oakley’s You Vs Cavendish Digital Race Challenge
