Siemens showcased its data and analytics skills by bringing to life its FC Bayern Munich partnership by using audio to record live fan energy and emotion in reaction to matches in the Allianz Arena, mapping it to game-related data and then providing visualisation on a digital platform which explore how fans effect matches (and then… Continue reading Reimagine The Game – Siemens & Bayern Munich
Tag: Analytics
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience
IBM’s ‘Slamtracker’ continues to play a major role at this year’s US Open (as it has at all the Grand Slam tournaments in 2015), but while the engine behind the data collation and delivery is essentially the same, the way it is customised to suit various experiences and different consumers is evolving. As well… Continue reading IBM’s US Open ’Slamtracker’ Evolves Data-Led Tennis Fan Experience
IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Accenture’s 6 Nations App Is Tech & Analytics Showcase
Accenture has rolled out its latest version of the official 6 Nations mobile app with a focus on providing improved audience participation and interaction. Accenture’s 6 Nations activation continues to focus on delivering tech-driven enhancements that place digital fan engagement at the core of the tournament and the latest mobile app, which now includes… Continue reading Accenture’s 6 Nations App Is Tech & Analytics Showcase
IBM’s Australian Open Real Time 3D Oculus Rift Game
IBM extended its usual predictive data tools at the Australian Open by adding social analytics and a new virtual reality game ‘Return Serve’. At the core of its fresh 2014 Australian Open work is a real time virtual reality game where the player wears a 3D Oculus Rift headset and is challenged to return… Continue reading IBM’s Australian Open Real Time 3D Oculus Rift Game
Accenture Analytics App Offers 6 Nations Insights
Accenture, in the second year of its role as the Official Technology Partner for the 2012 and 2013 RBS 6 Nations Rugby Championship, has launched its official championship mobile app to promote its analytics expertise by providing fans with match insights. This year’s app is an enhanced version of the 2012 model with a… Continue reading Accenture Analytics App Offers 6 Nations Insights
