AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially.   The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Reimagine The Game – Siemens & Bayern Munich

Siemens showcased its data and analytics skills by bringing to life its FC Bayern Munich partnership by using audio to record live fan energy and emotion in reaction to matches in the Allianz Arena, mapping it to game-related data and then providing visualisation on a digital platform which explore how fans effect matches (and then… Continue reading Reimagine The Game – Siemens & Bayern Munich