In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once. The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
Tag: Businesss Services
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
