Following in the footsteps of last year’s holiday campaign, DICK’s Sporting again teamed up with agency Anomaly NY to bring back the loveable holiday present animated characters who appeared in the 2019 festive ‘The New Kid‘ commercial. The 2020 version sees the same group escapes from a DICK’S Sporting Goods Distribution Centre, commandeer a delivery truck, and… Continue reading DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
Tag: Shopping
New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
As the 2019 FIFA Women’s World Cup draws closer and the US Women’s National Team (USWNT) kick-off their pre-tournament warm up competition, Nike teamed up with Snapchat to offer a lens that enables fans to show their support, try on the new home and away shirt and shop it at Nike.com. Nike marketers have created… Continue reading New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
In its first year as an official digital innovation partner of the tournament, the Indian based multinational business consulting, information technology and outsourcing services corporation rolled out an integrated activation programme utilizing virtual and augmented reality, data analytics and artificial intelligence which enabled fans to watch, experience, play, shop all at once. The new… Continue reading Infosys Australian Open Activation Sees AR, VR & AI Fan Experiences Drive Digital Transformation
