In the UK McDonald’s has launched a new child-aimed London 2012 campaign aiming to promote active movement called ‘Mascotathon’. The creative, which revolves around the one-eyed London 2012 mascot characters ‘Wenlock and Mandeville’, ties in with a new Olympic kids Happy Meal and aims to engage and encourage children to exercise. McDonald’s,… Continue reading McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
Tag: Self Tracking
Nike’s Early London 2012 Ambush ‘Makes It Count’
Is Nike outmanoeuvring rival and official sponsor adidas when it comes to which brand is most associated with London 2012? Online buzz research from Engine digital agency Jam says that it is. Its findings suggest that Nike is well ahead of its great competitor when it comes to online conversations about the… Continue reading Nike’s Early London 2012 Ambush ‘Makes It Count’
Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
2011 saw some sponsors experiment with other uses innovative uses for tracking technologies. In tandem with its smile-led photo tagging initiative at Rock In Rio, confectionery brand Trident also experimented with data tracking to engage with music fans at the festival. Part of Trident’s suite of rights activation was the Trident Cabin (powered by YouTube). This… Continue reading Trident’s ‘Cabin Tracking’ Turns Moves Into Sounds
